MA Music Business and Culture

Graduation

Master of Arts (Continuing Education) - MA (CE)
ECTS-Points

120
Learning format

Blended learning
Duration

5 semesters
Start

Winter semester 2024/25, 25 November 2024
Costs

EUR 12.000,--
Language

English

The MA (CE) Music Business and Culture is an international, cutting-edge program that combines all aspects and complexities of the music business sector. The program includes courses on music organizations, music entrepreneurship, music economy, IP law, cultural management, as well as courses on timely issues and challenges the music sector is facing such as gender and intersectionality, sustainability, globalization, the digital shift, and careers. The program offers a balanced mix of theory and practice, as well as networking opportunities with international experts and practitioners. It is English speaking, low-residency and can be combined with one’s professional career and work path.

The master's program is aimed at people who already work, or wish to have a career in the music business as entrepreneurs or in music institutions. It is suitable for people with professional training in the broader music sector (e.g. music entrepreneurs, music and theater scholars, music educators, musicians, music producers) or with working experience in a music organization or in a related area (e.g. music archives, music publishers, collecting societies, music media).

Our master´s program equips the students to understand and deal with all the conditions and factors that shape the music management sector of today.

Olga Kolokytha, PhD MA

Study Program Director

Info Session

At our info session, the study program is presented in detail. We are happy to answer your questions and look forward to meeting you there!

Appointments

04.09.2024, 18:00 - 19:00,

Online

Any questions?

We’re here to help.

Inquirires about the master´s program

Andrea Kaufmann

Administrative assistant

andrea.kaufmann@donau-uni.ac.at

+43 2732 893-2571

Or contact us directly.

To contact form

for working professionals
networking
international

Curriculum

Modules

ECTS

Contents

Music, Aesthetics and Society
(24 ECTS, Certificate Program, 4 Compulsory Modules)

Topics include: Cultural Policy, Sustainability, Diversity and Democracy in Culture, Music Psychology and Musical Impact, Music in a Transdisciplinary Context, Music Styles and History, Careers in the Music Business, Curating, Programming and Artistic Planning.
Contents

Music Organizations
(24 ECTS, Certificate Program, 4 Compulsory Modules)

Topics include: Audiences and Audience Development, Sponsorship and Fundraising, Communication and PR, Creative Leadership, Cultural Management and Public Administration, Festival and Events Management
Contents

Music Entrepreneurship
(24 ECTS, Certificate Program, 4 Compulsory Modules)

Topics include: Fundamentals in Cultural Economics, Global Music Business Structures, IP and Copyright Law, General Management in the Music Business, Digital Marketing and Sale, Booking, Touring and Artist Management
Contents

Methods of Arts and Cultural Studies
(15 ECTS, Certified Programme, 5 Compulsory Modules)

Topics include: Academic Writing, Digital Competences, Inter- and Transdisciplinary Methods, Media Literacy.

International case studies in music
(9 ECTS, Elective Courses from the Department of Arts and Cultural Studies)

To deepen the content and set a focus, students can choose courses from the Department of Art and Cultural Studies in the following subject areas:

- emerging technologies in the creative industry
- music collections and archives in international context
- music organizations in international contexts
- music entrepreneurship in international context

Master-Thesis and Colloquium on Master-Thesis

Master-Thesis (21 ECTS)
Colloquium on Master-Thesis (3 ECTS)