• Graduation

    Master of Arts (Continuing Education) - MA (CE)

  • ECTS-Points

    120

  • Learning format

    Blended Learning

  • Duration

    5 semesters

  • Start

    Winter semester 2024/25, 25 November 2024

  • Costs

    EUR 12.000,--

  • Language

    English

The MA (CE) Music Business and Culture is an international, cutting-edge program that combines all aspects and complexities of the music business sector. The program includes courses on music organizations, music entrepreneurship, music economy, IP law, cultural management, as well as courses on timely issues and challenges the music sector is facing such as gender and intersectionality, sustainability, globalization, the digital shift, and careers. The program offers a balanced mix of theory and practice, as well as networking opportunities with international experts and practitioners. It is English speaking, low-residency and can be combined with one’s professional career and work path.

The master's program is aimed at people who already work, or wish to have a career in the music business as entrepreneurs or in music institutions. It is suitable for people with professional training in the broader music sector (e.g. music entrepreneurs, music and theater scholars, music educators, musicians, music producers) or with working experience in a music organization or in a related area (e.g. music archives, music publishers, collecting societies, music media).
Olga Kolokytha

Our master´s program equips the students to understand and deal with all the conditions and factors that shape the music management sector of today.

Olga Kolokytha, PhD MA

Study Program Director

Info Session

At our info session, the study program is presented in detail. We are happy to answer your questions and look forward to meeting you there!

Any questions?

We’re here to help.

Inquirires about the master´s program

Or contact us directly.

  • for working professionals

  • networking

  • international

The study program with 120 ECTS points can be completed within 5 semesters while working. There are two weeks per semester of on-site attendance, supplemented by online courses and independent learning in between.

The study programme consists of compulsory modules (90 ECTS points), elective courses (9 ECTS points) and the Master's thesis (21 ECTS points). The selection of elective courses must be recorded in a "Learning Agreement" during the admission interview.

ECTS
  • Contents

    Music Organisations is a Certificate Program that provides specialized, up-to-date and cutting-edge knowledge in a variety of theoretical and practical issues pertaining to music organisations. The programme, taught in English, includes topics regarding the structures and governance of music organisations, management and leadership, communication and PR for music organisations, festivals and events management, and audiences in the culture and music sectors.

    It is taking into consideration developments in the area of music organisations in Europe and worldwide, making it an idea choice for young graduates who wish to pursue a career in a music organisations, or established professionals who want to acquire an academic knowledge and degree in the field.

  • Contents

    The Music and Entrepreneurship Certificate Program is an international program taught in English designed to provide students with knowledge and skills to pursue a career in the music business sector. Classes include topics such as the economics of culture, copyright and regulation in the music business, artists management, the impact of technology, and digital marketing and sales.

    The program is suitable for graduates who wish for example to pursue a career as entrepreneurs or artist managers, or established professionals wishing to update their knowledge, gain an up-to-date oversight of the music business sector, as well as network with international colleagues, be they lecturers or students.

    It is possible to first complete the Certificate Program “Music and Entrepreneurship". The completed continuing education program can then be credited towards the “Music Business and Culture” continuing education program in terms of content and financing
     

  • Contents

    The Music, Aesthetics and Society Certificate Program is an international program taught in English, designed to offer up-to-date knowledge on conditions and topics that affect the governance and operation of the music sector of today. Classes include topics on areas such as music aesthetics, curating, programming and artistic planning, cultural policy, cultural diplomacy, cultural democracy, sustainability, diversity, music psychology, music careers, music in a transdisciplinary context and in relation to areas such as archives, architecture, or games.

    The programme is suitable for graduates who would like to gain a more theoretical and contextual perspective of areas important for the music sector, as well as professionals who wish to expand their understanding on the socioeconomic conditions that shape the function of the music sector of today.

  • Contents

    Methods of Arts and Cultural Studies
    (15 ECTS, Certified Programme, 5 Compulsory Modules)

    Topics include: Academic Writing, Digital Competences, Inter- and Transdisciplinary Methods, Media Literacy.

    International case studies in music
    (9 ECTS, Elective Courses from the Department of Arts and Cultural Studies)

    To deepen the content and set a focus, students can choose courses from the Department of Art and Cultural Studies in the following subject areas:

    - emerging technologies in the creative industry
    - music collections and archives in international context
    - music organizations in international contexts
    - music entrepreneurship in international context

    Master-Thesis and Colloquium on Master-Thesis

    Master-Thesis (21 ECTS)
    Colloquium on Master-Thesis (3 ECTS)

Admission requirements

  • Subject-related degree at least at Bachelor's level (180 ECTS points)
  • Two years of qualified professional experience

Application process

  1. Contact us to clarify your expectations of the study program and to check the admission requirements
  2. Online application (Prepare the required documents for uploading in the online tool. You can find the relevant forms and templates in the "Downloads" section on the "Application" info page. Please also note the study code UM 999 123 for selection in the online tool.)
  3. Carrying out the selection procedure (e. g. interview with the director of studies)
  4. Admission to the degree program

We look forward to receiving your application and to welcoming you soon at the University for Continuing Education Krems.

IFPI Austria Partial Scholarship

The International Federation of the Phonographic Industry - IFPI Austria Awards Partial Scholarships for the Master's Study "Music Business and Culture"

Continuing education at university level is essential for lasting success, especially in a dynamic environment like the music industry. This is why the International Federation of the Phonographic Industry (IFPI Austria) is once again supporting partial scholarships for the master's study "Music Business and Culture" at the University of Continuing Education Krems in 2024. The application for the partial scholarship can be submitted to the Center for Applied Music Research until October 31, 2024, the award will be made according to social criteria.

Scholarship-MBC-01_WS2024.docx


Further study grants
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