Strategische Kommunikation und PR

Master of Science
Expert Program
Certified Program

To accompany communication strategically, to apply public relations professionally and to fulfil ethical requirements - this is a highly sought-after know-how. Companies place a lot of hope in successful communication online and offline, in perfect marketing. But why is it that communication does not penetrate when resources seem to have been invested in vain? In the university course Strategic Communication and PR you don't expect patent solutions. But we train your eye. We strengthen your ability to solve problems by pointing out important interrelationships. You deal with the ethically clean positioning of companies, products, services and people. You will learn how to strategically plan, deploy and evaluate PR.

Target Group

Communication practitioners from public relations, marketing, advertising, corporate communications, politics, press offices and media

Course option
Master of Science
Expert Program
Certified Program
Admission requirements
Study or work experience according to regulations
Study or work experience according to regulations
Study or work experience according to regulations
Learning format
4 Semester, part time
3 Semester, part time
2 Semester, part time
Course fee
EUR 14.900,--
EUR 9.900,--
EUR 5.400,--
continuously possible
continuously possible
continuously possible
Study location
Danube University Krems
Dr.-Karl-Dorrek-Straße 30
3500 Krems
External partners


Brigitte Reiter

„If you have any questions, please do not hesitate to contact me by phone or e-mail.“

Mag. Brigitte Reiter

Course Director | +43 2732 893-2702 |

further information


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