Digital communication dominates public communication and is becoming increasingly important. If you want to reach and convince the right target group with the right messages today and tomorrow, you need to be aware of trends in digital communication, know the framework conditions and have suitable strategies at your disposal. The know-how to design successful campaigns is also valuable.

You will learn these skills and more in the “Strategic Digital Communication” certificate program. With intensive support from experts from practice and academia and a manageable number of attendance days, you will develop the ability to strategically and effectively conduct digital communication at a high level. The implementation results will convince you.

In terms of combinable short studies (“stackable programs”), graduates have the opportunity to continue this in-service training in a Master's degree program. The completed modules can be credited in terms of content and funding.