"Content is king!" Only the right content reaches the community. Fine words alone are not enough. In order to fulfill the task, texts must be precise, content-driven and well formulated. Images that get to the point and underline the message increase the impact. In this short program, you will learn exactly how the interplay of content and images works and is implemented in which digital medium.

In addition to text and images, audio and video are currently shaping the world of digital communication. Experienced experts with sound scientific knowledge will show you how to reach, build, maintain and expand a community, especially with audio and video. Practical examples show the potential for success.

In the sense of combinable short studies (“stackable programs”), graduates have the opportunity to continue this part-time further education in a Master's program. The modules completed can be credited in terms of content and funding.