"In today's dynamic business world, customer experience (CX) is not only the sum of all impressions a customer perceives throughout the customer relationship, but also a critical factor for sustainable growth and market differentiation."
This seminar expands the traditional perspective on CX by highlighting the critical link between excellent customer experience and effective growth marketing strategies. It emphasizes that without solid execution, even the most thoughtful strategies lose their value.
Over two days, participants will be introduced not only to the fundamentals and advanced concepts of customer experience management, but also to the art of execution excellence - the ability to successfully embed CX strategies into day-to-day business operations. Particular attention is paid to the four key dimensions: Processes, Organization, People and Technology, which serve as the cornerstones of successful CX implementation.
This interactive seminar combines methodological approaches with practical exercises and case studies to help participants develop a CX roadmap for their organization.
The presenters, with over 40 years of combined experience as business leaders and consultants in digitalization, customer experience, growth marketing and technology implementations, will share insights from a variety of national and international projects and companies.