• Graduation

    Master of Science (Continuing Education) - MSc (CE)

  • ECTS-Points

    120

  • Learning format

    Blended Learning

  • Duration

    4 semesters, part time

  • Start

    Winter semester 2025/26

  • Costs

    EUR 17.600,--

  • Language

    German

  • Curriculum

    Curriculum (PDF | 180 KB)

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The Digital Marketing & Customer Experience MSc (CE) program prepares you for the opportunities and challenges of the digital marketing world. The course examines current marketing topics in the context of important digital and social developments. In particular, the effects of technological changes on today's consumer behavior and experience are examined.

You can also enter this degree program via certificate programs in the field of marketing and study in stages.

It’s not just Digital Marketing — it’s Marketing in a Digital World.

Dr.
Andreas Ihl, M.Sc.

Department for Management and Economics

Further Information only in German

This program is only available in German language.

Change to German version

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