The Certificate Program “Public Relations” (24 ECTS) at the University for Continuing Education Krems aims to teach various sub-disciplines of public relations such as media relations, brand management,
crisis communication and much more. A focus is placed on communication ethics. Students can choose interesting specializations in the 2nd study phase.

Graduates acquire numerous skills that are required for a leading position as a PR expert in times of advancing digitalization and dynamic media and consumer behaviour.

In terms of combinable short studies (“stackable programs”), graduates have the option of embedding this further education as the core of a master's degree in communication. The completed modules can be credited in terms of content and funding.