• Graduation

    Certificate

  • ECTS-Points

    24

  • Learning format

    Blended Learning

  • Duration

    2 semesters, part time

  • Start

    Winter semester 2024/25

  • Costs

    EUR 6.900,--

  • Admission requirements

    Professional qualification or professional experience

  • Language

    German

  • Curriculum

    Curriculum (PDF | 124 KB)

  • Stackable Program

Successful companies pay attention to the perfect interplay between marketing and sales in order to optimize the sensitive interfaces with customers and to build and maintain a lasting relationship with them. In the age of digitalization, successful sales management is much more than just closing a deal - it is customer centricity along the entire customer journey. Learn how to manage sales activities in a contemporary way and implement customer orientation.

The combination of practical experience and sound theoretical models offers an ideal opportunity to further develop your own industry-specific know-how.

Dr.
Andreas Ihl, M.Sc

Center for Business Specializations

You are welcome to find detailed information about the program on the German website, as the language of instruction for this program is German, or you can contact us directly.

To the German version

Any questions?

We’re here to help.

Angela Schmelz

Angela Schmelz

Administrative assistant

Or use our contact form:

To contact form

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